Minds (Wide) Open II
Now in its second year, Minds Wide Open, is a one week intensive event modeled after The One Show Youth Workshop conducted in China, and centers around a student advertising competition. More than 70 students from three different countries will be shuffled into teams, and each team is assigned two professional mentors. All teams are presented with the same brief, and for the next four days, they work on coming up with a campaign addressing the brief. On the 5th day, all teams present the result of their explorations, and winners are picked.
While the teams are at work, mentors and faculty accompanying the teams share their work, or teaching approaches in a series of presentations which take place in the Communication Arts and Sciences building, room 145. These presentations are open to the public, and we are hoping that MMCA members and friends, will take time to hear some amazing creative directors from Germany, South Africa, Spain, Mexico, and yes, also Lansing. The Department of Advertising + Public Relations has invested a pretty penny to bring these folks on campus, we hope you can make it.
The MMCA invites members and friends to attend an evening with MWO guests at Urban Beat, Tuesday, September 13, at 6pm. Food by MEAT, and libations from who cares where, will be offered. And for sure, music. What kind? who knows? Come by, enjoy the company, the food, the drinks, and whatever jam session develops – if you play music, feel free to join.
MONDAY, SEPTEMBER 12, ROOM 145
Henry Brimmer, Jef Richards, Dean Prabu David
Keynote. Suhana Gordhan, FCB/Johannesburg
Team and mentor announcement
Ross Chowles: presenting ‘the brief’
Teams retire to their assigned rooms to start work
Top of the Parking Ramp Rock ‘n Roll Concert
Music by Marvels
TUESDAY, SEPTEMBER 13, ROOM 145
Cristina Gonzalez, Universidad Jaime, Castellón
Zheng Huan, Shanghai Normal University
Ross Chowles, Jupiter Drawing Room, MSU
Mark Bird, Bird Design, Grand Rapids, MSU
Beleén Coca, La Despensa, Madrid
Karl Gude, Media Sandbox, MSU
Rafa Fortis, Kitchen, Madrid
Christian Mommertz, TBWA, Germany
MWO/MMCA party at Urban Beat, Old Town.
Sorry, not for students.
WEDNESDAY, SEPTEMBER 14, ROOM 145
Jo Hodges, London College of Communication
Eddie Lau, Hong Kong Design Institute
Robin Nixon, FCB/Cape Town
Terry Sieting, Traction, recent alumnus, MSU
Lou Schiavone, Ogilvy, Henry Brimmer, MSU
James Adame, Commonwealth/McCaan
Sergio Alonso, Droga5, New York
Enrique Palafox, U. Iberoamericana, Mexico
Student Portfolio Reviews, Studio D
THURSDAY, SEPTEMBER 15, ROOM 145
Media and Information, MSU
Rafa Fortis, Atomic Garden school, Madrid
Noel Cottrell, Fitzgerald & Co. Atlanta
Dean Harrison Dong, WPP School, Shanghai
FRIDAY, SEPTEMBER 16, ROOM 147
Presentations by all ten participating teams
Ballroom, MSU Student Union
Dean Prabu David, Provost June Youatt
Awards: Kevin Swanepoel, The One Club
Bus to Blues Fest in Old Town Lansing
再见, ADIOS, AUF WIEDERSEHEN, GOODBYE.